A triggered campaign is an automated mail campaign that is sent to consumers after a specific action is taken by them. For example, the consumer might request a sample or catalog from a particular company. Or they might want to renew their subscription to a magazine, or they might receive a birthday mailing. Triggered campaigns can be very effective if you want to keep your customers interested and engaged in your business.
To run a successful triggered campaign, you need clean data. This means having de-duped mailing lists and complete consumer profiles. A direct mail service specializing in data processing should be able to provide you with such data. This can reduce your marketing budget by 50% or more. Triggered campaigns are also known as trigger marketing. Triggers are specific events that trigger a certain action, such as purchasing an item or renewing a contract. Triggers are easy to identify and can be used in a variety of marketing campaigns. For example, a real estate company may target recently graduated college students or newlywed couples. With the right target list, the real estate company can craft an engaging and personalized message for each lead. Triggered campaigns have the added advantage of reducing the number of direct mails required to reach a particular audience. Since these campaigns are targeted, it is essential that they are sent to the right person at the right time. Triggers in your marketing automation and CRM can be set up to automatically run when a certain threshold is met.
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